About Abundance Network

Our mission is to organize a new generation of civic leaders to build a 21st-century government. If this resonates with you, we encourage you to learn more at www.abundancenetwork.com.

The Role

Abundance is happening. Abundance Network is building a national movement of local leaders and communities turning the promise of abundance into reality. Now, we need to scale our voice to meet the moment. We are recruiting an executive to own and lead our marketing and communications. The mandate is to grow awareness, trust, and engagement across audiences – from donor members to elected leaders to professional chapters – by telling a bold, clear, and compelling story of what abundance means.

This is a unique opportunity to shape the public narrative of a movement. You will build the communications infrastructure from the ground up, taking us from startup scrappiness to national reach. That means everything from honing our core message and managing our media presence to launching strategic campaigns and overseeing content across channels.

Our team has helped found and build the YIMBY and state capacity movements. We are looking for a leader with a track record of excellence in either (a) the public sector/non-profit space or (b) scaled startups who want to use their experience building and operating teams to scale the Abundance movement.

This leader is creative, strategic, execution-oriented, and comfortable with ambiguity. You bring systems thinking to storytelling and resonate with our values of being humble, curious, and outcomes-focused. This role reports to Giselle Hale, Managing Partner, and will interact regularly with Abundance Network co-founders, program managers, and program participants, including elected officials.

Key Responsibilities

• Build the marketing and communications function for the Abundance Network
• Lead the strategy and execution to grow top-of-funnel awareness and membership conversion across programs
• Continually test and optimize marketing strategies and messaging to improve acquisition, conversion, engagement, and ROI. Analyze data and qualitative insights to maximize the results of marketing strategies, messaging, and campaigns.
• Manage and produce content across owned, earned, and paid channels, including newsletters, social media, and press
• Develop messaging frameworks and guides, brand voice, and audience segmentation across groups
• Provide press coaching and speaker training to staff and members as needed
• Build communications infrastructure, including analytics and tools

Qualifications

Required

• 7-10+ years of experience in marketing, communications, or media roles
• Proven ability to grow audience, visibility, or membership through strategic communications
• Experience managing content production, messaging, and external communications
• Ability to execute across strategy, writing, and campaign/project management

Preferred

• Experience launching or leading communications for a startup or early-stage organization
• Experience with civic, political, or advocacy campaigns
• Familiarity with tools like HubSpot, Webflow, Substack, Airtable, Notion, etc.

Eligibility

• Must be eligible to work in the US
• This is a full-time position with a strong preference for being able to spend 1-2 weeks per quarter in the Bay Area.